The concept for this program in the Amazon was simple – do what we love and help along the way. With the support of AmBev we surfed the infamous Pororoca (a tidal bore wave created by extreme tides during a full moon) and implemented water filtration systems to riverside villagers along the way.
Access to clean water improves personal and civic well-being, increases overall health, reduces poverty and increases opportunities for education.
Care4Water CSR Initiative
The goal of this long-term CSR (Corporate Social Responsibility) partnership is to engage each of the 8,000+ global employees, to support dedicated water projects in Mexico, Brazil, South Africa, Thailand, India, and Indonesia.View Initiative
Ongoing partner since 2011
Primarily focused on getting the masses to engage in the global water crisis, through Waves For Water.View Initiative
Rally Dos Sertoes
The Rally Dos Sertoes is an annual off-road rally race held through the cities and countryside of Central Brazil. Partnering with Mitsubishi Motors, who provided a 4x4 truck, we loaded with filters, we then implemented in various villages along the course.View Initiative