Care4Water CSR Initiative
With BMW Group, we designed the Care4Water Campaign as one of their primary Corporate Social Responsibility CSR (Corporate Social Responsibility) programs. It is our largest CSR initiative to date. The goal of this long-term partnership is to actively engage each of the more than 8,000 worldwide employees to support dedicated projects in developing countries that BMW operates in.
In 2015, the pilot project launched in two villages in Northern Thailand; local employees received training and distributed 100 water filtration systems in their own communities, visibly empowered by their direct involvement. Since then, this program template has been reproduced in Thailand, Mexico, India, South Africa, Brazil, and Mongolia to provide clean water through the implementation of over 11,000 water filtration systems.