BMW Financial Services
About The Partner
BMW Financial Services, searching for a program that allowed for employees to give back to their local communities in close proximity to dealerships and manufacturing plants in emerging markets, reached out to W4W and jointly developed the Care4Water Campaign — the global BMW Group Financial Services CSR initiative. The goal of this long-term partnership is to engage each of the more than 8,000 worldwide employees to support dedicated projects in multiple countries. The pilot project launched in two villages in Northern Thailand; local employees received training and then distributed 100 water filtration systems in their own communities, visibly empowered by their involvement. With the success of the pilot, BMW FS is continuing to expand the program in Thailand, Mexico, India, and South Africa where water filters are implemented with all funds being raised by the BMW Group Financial Services employees.